Reviews and sign-off in one place.

Content approval usually happens over chat, which means nobody can say who approved what, and the post that needed legal review went out because the thread moved on. Approval flows route reviews through the same configurable workflow layer that carries leave and clearance approvals.

Employer brand and internal communication — built for HR and people teams, not as a general marketing suite.

ISO 27001 & AICPA SOC 2 certified

How routing works

Multi-level chains

Follows your hierarchy

Legal review where needed

Deadline-aware

Full approval trail

Reminders on overdue

How a post gets published

Configured once per content type

Step 1

Draft and schedule

Content is created against a slot on the calendar, with the channel, campaign and intended publish window attached.

Step 2

Route for review

The chain is applied automatically by content type — some posts need one reviewer, some need comms, legal and a leader.

Step 3

Reviewers respond

Comments and changes stay on the item rather than in a thread, so the next reviewer sees the full context.

Step 4

Approve and publish

Approval releases the post to its scheduled window, and the trail is retained against the item.

Why it is the same engine

Approval logic is approval logic

One workflow layer, many uses

The mechanism routing a leave request to a manager and a department head is the same one routing a post to comms and legal. Because approval logic is data rather than code, both are configured, not built.

It follows your real structure

A regional post can route to the regional head; a group announcement to leadership. That works because the organisation model already knows who those people are.

A trail that survives the thread

Who approved, when, and on which version. Chat approvals disappear into scrollback; this does not, which matters the one time someone asks.

Deadlines that mean something

A hiring push tied to an open role has a date. Overdue reviews escalate rather than quietly missing the window.

Stop approving content in a chat thread

Configurable review chains that follow your real reporting lines, with deadlines, escalation and an approval trail that is still there in six months.